5 Smart Ways To Sell Your Home For More Money
Wouldn’t you like to sell your home for more money?
Of course, you would!
It shouldn’t be a big surprise to see that quite a few home sellers have high expectations for the sale of their property.
Usually, they want it to be speedy and lucrative!
Unfortunately for a lot of sellers, what often follows is a long process of marketing.
And worse, a lower figure earned on the sale!
There are some proven smart (and easy) ways to ensure you can keep the selling price up while concluding the sale.
When that time to move on has arrived, keep an eye out on these 5 smart ways to sell your home for more money:
Sell Your Home For More Money Tip #1: Understand what buyers are looking for
This is key to any marketing strategy, not only in real estate but in all sectors.
Know your customer!
Do you have a good idea of what potential buyers are looking for in your city?
Knowing why certain home buyers are specifically looking in your suburb/city might make marketing your property somewhat easier!
Is it the relatively close proximity of a highway to get to work quickly? Perhaps certain good schools in the neighborhood turn out to be the deciding factor? etc
You can then emphasize what makes your property unique and desirable to these potential buyers.
Besides the sometimes obvious features which are external to the home, such as location, amenities, nearby shops and restaurants, quality of schools in the area, and so on, there might be selling points which will apply to the internal features of the property as well.
I’m thinking of architecture, landscaping, room size, rooms with a view, presence or absence of a pool or garage, and the like.
Once you have a good idea of what will attract buyers, and what you have to work with on the property and in the area, you can convey and emphasize the value of what you are offering to potential buyers.
This will increase interest in the property, as well as the bottom line of the market value of the house, as you’ll be able to sell your home for more money!
Sell Your Home For More Money Tip #2: Intelligent Renovation
Understanding what buyers are looking for will equip you for the next step in the process as well.
That next step is making sensible upgrades to the property!
What is intelligent renovation?
Start by making sure the structural integrity is excellent.
All essential features like electrical wiring and plumbing should be in great shape.
Once that’s taken care of, then you can move on to cosmetic changes!
It doesn’t help to start with these kinds of facelifts if the essentials are in disrepair.
You might fool the home buyer, but any decent home inspector will quickly pick up that some things are awry!
And the last thing we need at that stage is a solid home buyer who starts questioning what else might be wrong with the property!
Here are a few tips to keep in mind:
- Like most of us, home buyers love a lot of space and natural light, so build that into your renovation plans.
- If there is an area of the house that feels cramped or dark, see if there is a way to open it up.
For example, you could have unnecessary walls or room dividers removed to open up more space.
- If you are adding a fresh coat of paint, you’re on a good track.
Choose neutral colours, as these are a favourite with buyers. It allows them to picture themselves in the space more so than bold, bright colours.
Most of these kinds of intelligent renovations will need a cash outlay, but, most of them more than make up for the investment by securing a higher selling price!
Sell Your Home For More Money Tip #3: Beauty from road-to-door
Now that the inside of the house is in good shape, let’s have a look at the curb appeal of the property:
- The property ought to be beautiful and inviting, from the exterior walls, right up through the driveway and garden, to the front door.
- If the interior looks fantastic, but the exterior is falling apart, buyers will be put off from the word “go.”
- Think about adding some colour to the exterior.
- Flower beds with some bright reds or yellows, for example, will “pop” and excite buyers.
- Keep a well-manicured lawn and make sure the pool is in great shape.
We all know that both of those do require the daily/weekly upkeep, but as a home seller, you don’t want to give the impression that it’s too much of a hassle by neglecting either ahead of a buyer showing!
Again, this will need an investment of time, money and attention.
However, in the end, this is well worth it for maximizing your profit!
Sell Your Home For More Money Tip #4: Pricing it right
Here we come to the heart of an effective sale!
In the end, it all comes down to price!
Based on the above points, you should definitely not err on selecting the correct asking price for the house.
Price it too high, and there will be fewer interested buyers.
The house will go stale on the market and you will have to slash the asking price, weeks or months down the line!
Price it too low, and you will walk away feeling you could have got more for the house.
So, how do you find the balance?
You need to do some comparative market research.
Find out what similar houses in the area are selling for.
This will give you a better idea of what an accurate market value is.
When selling a high-end property, it becomes even more difficult to price it right!
As you can imagine, there are a lot more factors which come into play in arriving at a market-related price given the features offered in a particular high-end house.
And trying to price it per square foot (or meter), for example, will definitely NOT give you an accurate market value!
This is where a good real estate agent can make all the difference!
You can’t beat a professional valuation by an experienced real estate agent, so make sure to choose a real estate agent who knows that particular market and area well.
And you have a much higher chance of securing a price that might even exceed your expectations!
Sell Your Home For More Money Tip #5: Effective online marketing
We find ourselves living in a digital age, where online marketing is the number one channel for reaching a wide pool of potential buyers!
Recent statistics indicate that nearly 90% of home buyers start their home search online.
A bare minimum checklist for effective online marketing would include:
- Making use of high-quality photos (and video, which is being used more and more often, particularly on high-end luxury properties)
- Writing a professional sales copy which is compelling and accurate (how many times do you read a property’s description, only to ask yourself whether the agent even bothered to proofread it?!).
It should convey all the advantages to your property that buyers are looking for.
- And last but not least, listing the property on sites with high visibility.
Besides these, a good real estate agent will be making use of social media websites in the marketing process.
The agent will also have a database of potential buyers and a network of associates, which will increase the spread of the property’s marketing, and hence increases the chance of finding that one buyer perfect for that property!
Plus, he won’t overlook offline channels such as high-quality print advertising.
Once again, making use of a great real estate agent who will put together a customized marketing plan is the best guarantee to cover these points and more!
As a final note, remember to exercise patience.
It might take a little time to find the right buyer, and even more so with high-end sales.
But by following these steps, not only will you sell your home for more money, you’ll be receiving that offer before you know it!
Other Helpful Home Selling Resources:
- What Real Estate Marketing Strategies Should My Agent Be Using via Kyle Hiscock
- How To Interview a Real Estate Agent When Selling Your Home
- 10 Really Smart Ideas About Selling a Home via Lynn Pineda
- Why Homes Languish On The Market While Others Sell So Fast via Kevin Vitali
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Have you been thinking about selling your home in Johannesburg, South Africa? Where does one even start with the luxury home search? I would love the opportunity to personally explain what the entire process entails, and more importantly, what top real estate agents such as myself will bring to the table to assist you when selling your home!
Excited about selling your home yet? I am already excited for you!
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About the author: The above article “5 Smart Ways To Sell Your Home For More Money” was written by Xavier De Buck, your top-producing Johannesburg real estate agent with the Luxury Portfolio team of Chas Everitt International Group. Xavier has been nationally recognized and awarded for providing service excellence, exceptional property sales, whilst exhibiting the highest level of professionalism. With over 15 years combined experience as a real estate agent and real estate investor, if you’re thinking of buying or selling luxury real estate in Johannesburg, Xavier would love to share his property knowledge and expertise.
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